Think

Marshall McLuhan: The Medium is the Message

Oscar Wilde: The Critic As Artist

Paul Rand :: Thoughts on Design

The Crystal Goblet, or Printing Should Be Invisible by Beatrice Warde

Design and Truth by Robert Grudin

Conceptual Type? by Peter Bilak

Kant: Aesthetics

Existentialist Aesthetics (recommended: the artist and the audience)

The Ugly by Mary Devereaux

Semiotics

Talk to Me – Critical Thinking